Virtual May Day concert – Finland
In response to the restrictions bought about by the Covid pandemic, The City of Helsinki teamed up with a tech/VR businesses – Zoan, to create a virtual concert to celebrate the 2020 May Day. The concert was inspired by past events hosted by the Gaming space Fortnite with the concept of participants being able to choose an avatar and experience the concert in a virtual setting being replicated. Unlike Fortnight events, viewers did not require a headset or games console to participate and were able to access the concert via smartphone or computer. The rapper JVG – the most streamed artist in Finland, performed from the Senate Square and views were able to interact with the performance with gestures, applause and emojis that the band could see in real time.
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Links
https://mashable.com/video/virtual-reality-may-day-concert-finland?europe=true https://markets.businessinsider.com/news/stocks/virtual-helsinki-platform-powers-gaming-inspired-virtual-may-day-concert-as-city-looks-to-the-future-of-online-events-1029142755 -
Organisation
City of Helsinki with Zoan -
Nature of Content
Music -
Distribution Mechanism
Social media - Twitter, App, Custom website, VR -
Monetisation Strategy
Free -
Geographic Area
Helsinki, Finland