Virtual Hogmanay
In response to Covid 19 pandemic and the 2020 restrictions, Edinburgh’s New Year Celebrations were moved online as a virtual Hogmanay. The event offered viewers 3 films involving choreographed LED drones and were streamed on 29th, 30th and 31st of December.
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Links
https://www.edinburghshogmanay.com/livestream https://www.theguardian.com/travel/2020/dec/22/edinburgh-new-year-celebrations-go-online-virtual-hogmanay -
Organisation
Underbelly Limited -
Nature of Content
Festival -
Distribution Mechanism
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Monetisation Strategy
Unknown -
Geographic Area
Edinburgh, Scotland. Access - worldwide.