Travel Curious Virtual Tours
Travel Curious is a UK based tour operator providing private city tours internationally. During the 2020 Covid lockdown, the business created a microsite to accommodate its free of charge and donation based virtual walking tours – these are live events users can join remotely, asking questions if they wish and are able to watch a recording of later (which is loaded on the YouTube platform). Although the tours were largely free of charge to access, a pop-up on the website presents users with the opportunity to make a donation or tip for the tour. Suggested amounts were priced at £2, £5 and £10 with a free text box for other amounts. Many of these free of charge tours appeared to recorded on smartphones and quality varied. Post lockdown, Travel Curious have expanded their virtual tour & experience offer. Consumers can purchase live virtual tours for a large number of destinations and live experiences such as cooking classes, mosaic making and wine tasting. Prices for experiences and tours vary considerably from a typical live tour starting from £59 to £84 to £374 for a wine tasting event.
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Links
https://travelcurious.com/collections/live-virtual-tours https://travelcurious.com/staycurious -
Organisation
Travel Curious -
Nature of Content
Visitor destination (UK)Visitor destination (Overseas) Immersive, Gallery, Museum -
Distribution Mechanism
Custom web experience, Zoom, Teams, Facetime, Google meet -
Monetisation Strategy
One-off payment, Donation invited, Free -
Geographic Area
Worldwide locations