The Met Unframed
In January 2020, The Metropolitan Museum of Art (New York) and Verizonan(A US Tech business) launched an immersive virtual art and gaming experience. The exhibition featured 12 digitally rendered galleries and around 50 works of art from across The Met’s collection. Some of the on-line games unlocked augmented reality (AR) versions of the art on show. The show is no-longer available to visit and the domain lapsed but a press release describing it and a number of reviews remain available on-line
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Links
https://www.metmuseum.org/press/news/2021/the-met-unframed https://www.youtube.com/watch?v=l5zNnBYEmTo -
Organisation
The Metropolitan Museum of Art (New York) -
Nature of Content
Museum, Galleries -
Distribution Mechanism
Custom web experience, AR, App -
Monetisation Strategy
Unknown -
Geographic Area
New York - accessed world wide.