The Fabric of Reality
The Fabric of Reality was a fully immersive fashion show, hosted by the virtual Museum of Other Realities (MOR). The 2020 event showcased the work of three designers and audiences could attend the launch event both in VR and online formats. The Fashion Innovation Agency (part of London College of Fashion, University of the Arts London) provides a case study of the event and access to YouTube recording from it.
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Links
https://www.fialondon.com/projects/ryot-studios-the-fabric-of-reality https://www.huffingtonpost.co.uk/entry/tune-in-july-29-for-the-fabric-of-reality-immersive-fashion-show_uk_5f17fbedc5b6f2f6c9ef46db https://www.museumor.com -
Organisation
Museum of Other Realities (MOR), RYOT, Verizon Media, Kaleidoscope -
Nature of Content
Fashion -
Distribution Mechanism
VR ,Custom web experience, YouTube -
Monetisation Strategy
Unknown -
Geographic Area
Canada