Studio 2054
Studio 2054 was the name for a livestreamed concert performed by the English singer Dua Lipa. The show took place in November 2020 and featured several well known artists including Kylie Minogue and Elton John. In response to the twice cancelled tour dates, the performance was crafted and broadcast during the UK covid restrictions. The show used a number of custom built sets as the backdrop to the musical performances. Two ticket price points were available, standard entry and a higher priced VIP entry, which gave views access to additional behind the scenes material. The concert had a worldwide audience of 5 million viewers.
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Links
https://www.theguardian.com/music/2020/dec/06/dua-lipa-studio-2054-livestream-review-printworks-london-kylie-fka-twigs -
Organisation
Live Now -
Nature of Content
Music -
Distribution Mechanism
Video -
Monetisation Strategy
One-off payment -
Geographic Area
London - Worldwide access