Portal AR – Step into Scotland
Portal AR is an Augmented Reality app which allows users to explore Scotland. The app is a result of the partnership between a number of organisations promoting Scotland, including Visit Scotland, Talent Scotland and Scotland.org. The app allows users to experience 360 videos and images for a range of locations in Scotland. The app was launched in 2018.
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Links
https://www.scotland.org/about-scotland/scotlands-stories/portal-ar -
Organisation
VisitScotland, SDI, Talent Scotland, Scotland.org, Google -
Nature of Content
Visitor destination (UK) -
Distribution Mechanism
App, AR -
Monetisation Strategy
Free -
Geographic Area
Scotland