Pokémon Day – Virtual Concert
To celebrate 25 years of Pokémon, the Pokémon company ran a virtual concert event, accessed via YouTube, the Pokémon website, Pokémon go app and twitch. The concert took place on February 27th 2021 and was headlined by Post Malone, an American singer/ musician who appeared as a virtual version of himself, delivering performances in a variety of Pokémon inspired environments. The concert can still be viewed via the Pokémon website.
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Links
https://25.pokemon.com/en-us/music/post-malone https://www.polygon.com/2021/2/11/22278162/post-malone-pokemon-concert-date-time -
Organisation
The Pokémon Company -
Nature of Content
Music, Immersive -
Distribution Mechanism
Custom web experience, YouTube, App, Twitch -
Monetisation Strategy
Free -
Geographic Area
Worldwide access