Notting Hill Carnival – Access all areas
The Notting Hill Carnival moved on line during the 2020 Covid-19 restrictions. Branded as ‘access all areas’, the 3 day long, on-line event offered visitors pre-recorded live sets from musicians, an online version of the parade, guides for people to create Caribbean food at home and interviews with mads groups (Mads group is the term used to describe the how carnival bands gather to make their costumes).
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Links
"https://youtu.be/xqB2_eqQ-3Y https://www.timeout.com/london/news/notting-hill-carnival-announces-digital-line-up-for-2020 https://www.theguardian.com/culture/2020/aug/30/notting-hill-carnival-online-is-more-relevant-than-ever-says-director https://nhcarnival.org" -
Organisation
The Notting Hill Carnival -
Nature of Content
Dance, Music, Food, Festival -
Distribution Mechanism
App, YouTube, Web -
Monetisation Strategy
Free -
Geographic Area
London