Musement Virtual tours and experiences
Musement is part of the TUI group and is an On-line Travel Agency for attraction tickets, tour bookings and guided audio tours. In response to the Covid restrictions in 2020, the booking platform pivoted to offer virtual tours and remote experiences to consumers. The product offer varies from immersive (pre-recorded) video walking tours, livestreamed private walking tours through to live cooking classes. The number of remote experiences on offer has reduced as covid restrictions reduced.
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Links
https://www.musement.com/uk/discover-our-virtual-tours-and-experiences-l/ -
Organisation
Musement -
Nature of Content
Visitor destination (UK), Visitor destination (Overseas), Immersive -
Distribution Mechanism
App, Custom web experience, Video conferencing software -
Monetisation Strategy
One-off payment -
Geographic Area
Worldwide locations