Mercury Online
Mercury Online was the branding given to Mercury theatre (Colchester) programme of digital activity during the venue’s 2020 closure. In August 2020, The Mercury launched a Digital Theatre and Performance Festival which included a competition for song writing (promoted by Tim Minchin), the opportunity for local creatives to contribute artistic content (Dance, Music, Poetry/Spoken Word, Animation & film, Cabaret, Virtual Visual Arts, VR Tours, interactive Online Performances, Web Art or Games) together with weekly ‘masterclass’ sessions offered via Zoom. The event was free but participants and viewers where invited to make a donation towards the charity.
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Links
https://www.mercurytheatre.co.uk/mercury-online/ https://www.mercurytheatre.co.uk/whats-on/?instance_dates=&production_type=Mercury+Online -
Organisation
Mercury Theatre -
Nature of Content
Theatre -
Distribution Mechanism
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Monetisation Strategy
Free, Donation invited -
Geographic Area
Colchester, Ku