LBTV – TOAST Lawrence Batley Theatre

Lawrence Batley Theatre in Huddersfield closed during the UK Covid lockdown and in response created a digital space to continue to bring productions to audiences. The micro-site was branded LBTV. Among the productions on offer, would-be theatre goers had the opportunity to purchase a £10 ticket per household for Nigel Slater’s TOAST which had been re-imagined as part radio play and part animated film production specifically for lockdown. It had been due to play at the theatre as a Live production and used the same original cast and team to produce the lockdown version. Virtual visitors also had the opportunity to purchase a goody bag for delivery to their home, which including two Walnut Whips, a recipe card and a programme. The production ran from July 25th to 31st 2020, with performances on demand streaming from 7:30pm each evening. The e-tickets came with a recipe to create snacks to eat during the showing. Along side the ticket purchase, viewers also had the opportunity to make a charitable donation to the theatre with suggested amounts of £1 & £5.