In Gravesham footsteps – Visit Gravesend
In Gravesham footsteps is a app assisted family walking trail in Gravesend, Kent. QR codes have been made available at 14 locations across the town centre which visitors can access using their mobile phone or tablet camera. The app uses atmospheric sounds, maps and audio stories to tell the story of place and augmented reality to reveal the secrets of Gravesend’s past in each location ( via Facebook and Instagram platforms). Users can access some of the App features from home via its Maps page but some elements only work on location. The interactive trail was commissioned by Visit Gravesham (a DMO), funded via the UK govement ‘Welcome Back fund’ and EU EDF fund.
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Links
https://www.visitgravesend.co.uk/ https://ingraveshamfootsteps.co.uk/ https://curio.zubr.co/case-study/gravesham-ar-trail -
Organisation
Visit Gavesham, Gravesend bough council, Curio -
Nature of Content
Visitor destination -
Distribution Mechanism
App, AR, Social media -
Monetisation Strategy
Free -
Geographic Area
Kent