Hidden Florence 3D
Hidden Florence 3D is the name given to a free app developed by the National Gallery London with the University of Exeter, University of Cambridge and technology providers Calvium. Funded by the Getty Foundation and the Arts and Humanities Research Council UK, the project used AR to bring to life the San Pier Maggiore church, which once stood in Florence, Italy. The church was demolished in the eighteenth century and its artworks dispersed in collections around the world, including at the National Gallery in London which houses the altarpiece painted by Jacopo di Cione in 1371. Via their mobile device, visitors to the National Gallery are able to experience an AR recreation of the church built which is around them as they approach the altarpiece. The app also offers locals and tourists in Florence the opportunity to experience the church as they stand on its original site.
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Links
https://hiddenflorence.org/hf-3d/about https://curio.zubr.co/case-study/hidden-florence-3d -
Organisation
National Gallery London, University of Exeter, University of Cambridge, Calvium Ltd, Zubr Ltd -
Nature of Content
Art, Visitor destination -
Distribution Mechanism
App -
Monetisation Strategy
Free -
Geographic Area
London, Florence