Hello, we’re from the internet – MoMar
In 2018 a collective of eight internet artists added their own AR art to the Jackson Pollock room in the New York City Museum of Modern Art. The Artists, branding themself MoMar, placed their own AR pieces over 7 Pollock originals without the museum’s permission. They pieces are available to view by anyone that has downloaded their MoMAR app, using their phone. The app is not available on the app store or goggle play but could be accessed via the collective’s website.
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Links
https://vimeo.com/258568920 http://momar.gallery -
Organisation
MoMar -
Nature of Content
Art -
Distribution Mechanism
AR -
Monetisation Strategy
Free -
Geographic Area
New York Museum of Modern Art