ENB at home
ENB at home is the branding used by The English National Ballet to describe its video and streaming services. The offer includes pay-to-view performances, shorts and documentaries available via its custom website – called Ballet on demand. Users can access the on-demand Library titles for a one off payment per title, which provides them with 3 day access. The organisation also offers a fitness and training video library called, BalletActive which is a subscription based service. This is available via the custom website as well as via App’s and to stream to smart TV’s.
-
Links
https://ondemand.ballet.org.uk -
Organisation
English National Ballet (ENB) -
Nature of Content
Dance, Fitness -
Distribution Mechanism
App, Custom web experience -
Monetisation Strategy
One-off payment, Subscription -
Geographic Area
London