Changdeokgung Palace
This is an AR enhanced in-place / walking tour of Changdeokgung Palace, Seoul, South Korea. Visitors to the Palace are invited to download an app which offers an interactive map of the site, plots routes and uses a mythical creature character (called Haechi) to help visitors discover the site and 12 unique interactive activities, such as, archery with the Joseon Prince or learning an ancient dynastic dance. During 2020, the experience was adapted for an ‘At Home’ audience.
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Links
"Description of the project: https://nexusstudios.com/work/changdeok App to download: https://play.google.com/store/apps/details?id=com.SKTelecom.ChangdeokARirangHome&hl=en_GB&gl=US" -
Organisation
SKTelecom -
Nature of Content
Visitor destination (Overseas) -
Distribution Mechanism
App, AR -
Monetisation Strategy
Unknown -
Geographic Area
Changdeokgung Palace, Sole, South Korea.