Airbnb experiences

Airbnb is a leading On-line Travel Agency (OTA) widely recognised for its worldwide accommodation selection. During 2020, Airbnb pivoted from what had been a slow growing in-person experience offer, to a fast growing selection of online, remote experiences. Launched in April 2020, the digital based experiences offered range in price from £1 to £90 and cover a diverse topic choice, everything from animal behaviour, cooking, photography and musical appreciation through to interactive magic shows (£35 per person), art workshops, live turtle hatching walk and Harry potter walking tour of Edinburgh complete with quiz (£6 per person). Airbnb co-founder was quoted as saying that their online experiences have been their fastest-ever growing product.