ABBA Voyage
The pop band ABBA, released their first album in 40 years during 2021 and promoted their tour – ABBA Voyage. The tour is scheduled in the UK for spring 2022. Is an in-person experience and consists of a pre-recorded vocal performance delivered via holograms of each ABBA member, accompanied by a 10-piece live band. Performances are presented in a custom-built arena to display the ABBA Avatar’s. The holograms were created using motion capture technology and present the members of ABBA as they were in 1979.
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Links
https://www.dreem.org.uk/wp-content/uploads/9-Abba.pdf https://abbavoyage.com/ -
Organisation
Aniara Ltd -
Nature of Content
Music -
Distribution Mechanism
Hologram projection -
Monetisation Strategy
One-off payment -
Geographic Area
London