Marshmello Live via Fortnite
The electronic dance musician Marshmello, performed a live concert in February of 2019 in the popular on-line game space, Fortnite. More than 10 million players viewed the performance within the game space itself and more viewing via Twitch or watching recordings on YouTube. The performance took place on a virtual stage and with changing 360 immersive view visuals and lighting effects.
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Links
https://www.youtube.com/watch?v=NBsCzN-jfvA https://www.theverge.com/2019/2/21/18234980/fortnite-marshmello-concert-viewer-numbers -
Organisation
Epic Games & Music Artist -
Nature of Content
Music, Game -
Distribution Mechanism
Twitch, YouTube, Game -
Monetisation Strategy
Free (to Game owners) -
Geographic Area
Worldwide